Distributor focus at Sunfab World Conference
Sunfab World Conference was held on 10-11 of September and was attended by around 50 participants. Invited were Sunfab’s distributors and subsidiaries from around the world.
On the 10-11 of September, Sunfab arranged an international conference in Hudiksvall for Sunfab's distributors and its own subsidiaries. The conference is held every other year and is called Sunfab World Conference (SWC). This year's edition of SWC saw about 50 people from 17 countries.
Main focus on the Distributor program
It is Sunfab’s strong belief is that continuous future growth will be realised through distributors. This has also been stated in Sunfab's strategy ”Growth targets shall be accomplished by developing and strengthening Sunfab distribution partner network”.
Sunfab therefore launched the "Sunfab Certified Distributor Program" in the fall of 2018 to strengthen and formalize the relationship with the nearest existing distributors.
Guest speakers focused on the future
The electrification of transport and construction machinery is developing fast and has a great focus in the industry. During the first day the participants got to hear guest lectures from Robert Pettersson, Electrification Engineering at Hiab AB, who talked about their electricity-powered system ePTO and the development cooperation with the Sunfab.
Paul Bogatir, CEO of Hudiksvalls Hydraulics Cluster (HHK) talked about the collaborations the cluster runs together with companies and universities in various development projects.
Workshops based on the Distributor Program
Later in the day, four different workshops were conducted based on the distributor program. These were, Sales Support, Branding, After Sales and Training. The workshops offered both theoretical and practical demonstrations of various service elements and analysis.
Dinner with the certification ceremony
The first conference day ended with a dinner where, in addition to food and entertainment, 7 diplomas were awarded to distributors who completed the distributor program and now can call themselves "Sunfab Certified Distributor".
Among these were Swedish AMAB Hydraul AB, which became the first to be certified already last fall. New certifications were awarded to SAWO A / S (Denmark), HAWE Finland OY, Specma Component AB (Sweden), Westhoff Mobile Hydraulik GmbH (Germany), Sunfab Srl (Italy) and VHS Hydraulic Components Ltd. (UK).
The second day of SWC began with a presentation on Sunfab's "Customer driven process", which focuses on our customer needs and forecasts to quality, production and finally a delivered finished product.
Then all participants were led to Sunfabs courtyard where a number of applications incorporating our company's products, where demonstrated "live". There was, among other things, a demo truck with HIAB's electrically powered ePTO and Huddig's electric hybrid version, Tigon, based on its popular backhoe loader.
After a closing lunch, many of the participants chose to go on a guided tour of the factory.
The personal meetings are important
- SWC gives us a unique opportunity to both inform and train our distributors and our own organization, says Per Olof Ohlsson, Sales and Marketing Director at Sunfab. It's something we value very much.
In addition, the personal meeting is important. As a distributor, you often have contact with many different departments at Sunfab. Now there is a chance to meet the different contacts and get to know them face to face. We have received a lot of positive feedback from the participants at this year's conference, concludes a satisfied Per Olof Ohlsson.
Marie Nilsson, CEO, Sunfab and Per Olof Ohlsson, Sales and Marketing Director at Sunfab, were both very pleased with the outcome of the conference.